Determining which SEO Company is best suited to your requirements isn't always straightforward. The following guide will assist you in getting on the right track in your search for a firm that will get them to the forefront of the results of the search engines.
Ask for SEO Case Studies & Client Examples
Request some examples of websites they have optimized, as well as keywords that they helped websites attain. You should look for examples that are recent and showing progress now, not even a year ago. However, due to the confidentiality of clients, certain companies may not be in a position to supply current data.
However, remember that the more dated the case study information the SEO Company offers more irrelevant of an indicator it might be that they are at the forefront of SEO developments.
Make sure to have the case studies you receive for websites whose main goal of their strategy is identical to yours. Although it's helpful to look at examples of similar businesses in the area as you, this isn't as significant an example as those which have the same sort of goal conversion that you do.
This means that if you're an eCommerce-based company with the primary goal being online sales the cases you're given must be specific to eCommerce companies that have the same size catalog of products similar to yours. If you're a business that sells to B2B be sure to employ an SEO Agency that focuses on B2B SEO.
However, If your website doesn't provide direct sales, but rather generates leads for you, ask for an example from similar lead generation websites. Take a look at our guide on eCommerce SEO, or read more about the services we offer for eCommerce SEO to know more about specific SEO for eCommerce services.
If you are looking at results take note you are seeing "results" can come in various forms, therefore it is important to look at the metrics that are presented to you, or used as a case study. If all an SEO Company is talking about is rankings but does not guide the discussion to think about actual sales and conversions, the chances are they're not working with the bigger idea in the mind.
Rankings and traffic are naturally, the most important SEO performance indicators, however, ultimately it's more conversations (aka Leads and Sales) which is your main goal. Client confidentiality could be a concern when not capable of seeing the actual sales statistics on a particular client, but they must be able to provide the percentage of growth at an absolute minimum.
Think Beyond SEO
In general, businesses that concentrate on conversions and sales as important performance metrics may also have expertise in Conversion Optimization. If your website is receiving a steady flow of traffic then conversion Optimization involves continuously making improvements to the site itself in order to make the most leads or sales from that traffic. It's an integral part of any sophisticated SEO campaign, therefore it's only logical to make sure that the business you select has solid experience and experience in increasing the percentage of sales that are attributed to the incoming traffic. Find out more about 11 tips to increase the efficiency of conversion.
Optimization of conversion rates within an SEO campaign typically involves AB testing headlines. AB test of the copy on buttons, AB test of the colors used in position, and testing landing pages. Numerous conversion rate optimization platforms are available, like Google Optimize (an excellent free CRO/AB tester).
Realize There Are Risks With a Low-Cost SEO Company
The chance of choosing an unprofessional company to cut the costs of SEO is a chance. Be aware that not only will you not be able to achieve results, but, the SEO Company has the potential to cause permanent damage to your website and domain if they implement SEO wrong. It's not just about results that aren't what you're looking for however, the wrong SEO Agency could harm your business for years to come by using untruthful link-building practices or writing poorly-written content and much more.
The possibility of significant traffic decreases is when you are hit with a Google penalty. If you're facing this issue you should learn more about our SEO recovery solutions or request an SEO audit done on your site to help you understand the issue better.
Visit With the SEO Company If You Can
At The Custom Websites, we would like to invite our clients to come by our office to meet our team. We believe that any company that claims to be one of the top SEO companies should be prepared to welcome you into their offices.
When you pick an SEO Company, you're choosing an extended partner for your company. Chemistry is crucial. The best business for your needs will be able to understand and connect to you, your goals, and your business's model.
In-person meetings, it's just for a first meeting, will help to establish an excellent relationship. It will also give you the confidence in knowing you've made the best choice and that you actually enjoy the people you work with. The team should be comprised of a variety of specialized people, rather than just one "SEO person" or two. At The Custom Websites, we typically have more than 10 people who are involved in each SEO client's project due to the fact that experts are usually needed in various areas like content development and link construction, landing page creation designs, design, SEO and many other areas that all play in an SEO process.
So, go visit. Go on the tour, and inquire "which team members will be working on my project?" Meet the team members and inquire about their roles. This will result in easier decision-making. If you do choose that company, you'll be a step ahead in the relationship-building process as well.
SEO Guarantees (Watch Out!)
The saying goes that "if it sounds too good to be true, it probably is." If you hear that an SEO firm guarantees outcomes, don't believe it. The most experienced search engine optimization expert will inform you that there is no precise method to determine what your website's position will rank on the results of search engines once the optimization process is completed. Search engines don't reveal the exact method they use to determine which websites are better than another, and nobody knows for sure which factors are going to place your website ahead of others. There is an excellent article to go through to ensure SEO Rankings.
SEO Pricing & Value
In the case of web design, it's not necessarily how much you're paying, but how you'll receive from it. A monthly payment of $5,000 for SEO that yields results and eventually sales, is more valuable than paying 1,000 dollars a month for SEO services that won't improve the exposure of your company or sales. Check out a full article about how much SEO costs.
Be sure that the firm you choose will produce results. Search engines are powerful and your website will benefit from customers and revenue with SEO and web marketing if it is done correctly!
Also, be sure to check out our articles on PPC Management Pricing if you are also interested in the instant-gratification pay-per-click advertising model available from search engines like Google.
Choosing the Right SEO Company
It's not just about finding the top SEO Agency, instead, focus on finding the right SEO Company for your site and the goals it has. If you didn't take notes, we've summarized our six tips to select the top SEO Agency.