Paying for a templated website and slapping your company name on it may appear to be the easier, even cheaper, option, but it is not the wiser choice. Why waste money on a website that will not benefit your company?
In fact, 38 percent of website visitors will abandon a site if it is unappealing. Meanwhile, 39 percent will abandon a website if it takes too long to load.
These minor issues with your website can have a significant impact. Consider all of the customers you could lose as a result of the appearance and functionality of your website.
Instead of wasting money, use Custom Website Development to stand out from the crowd. Do you want to know more? Continue reading to learn about the five advantages of custom web development for your business.
1. Promote Your Brand
Every company has a distinct brand that distinguishes it from the competition. It can be seen in your logo, colour scheme, company name, and mission statement. Custom Website Development allows you to express your unique brand through the design and style of your website.
You can represent your brand on every page of your website with Custom Website Development. High-quality images and well-written content can also help your brand stand out.
Customers will remember your company's name. Perhaps they'll recognise your logo from a flyer and connect the dots when they visit your website. In any case, branding is critical for increasing recognition.
Discuss the message you want to send with your designers. For example, are you attempting to appear as a business professional or as fun and friendly? Maybe something in the middle?
2. Search Engine Optimization
A search engine, such as Google, accounts for more than half of all website traffic. With a growing reliance on search engines to make life easier, more businesses are turning to SEO to reach out to customers.
SEO is an abbreviation for search engine optimization. You can use SEO to ensure that your site pages appear when someone searches for a specific keyword or phrase. When your site appears in these searches, you have the opportunity to attract new customers.
You can ensure that your site content is optimised for specific keywords by requesting Custom Website Development. You can then control when your site appears in a search.
This is an excellent opportunity to market your company to people who are already interested in your product or service. Then, to generate a sale, use strong copy and compelling call-to-action language.
3. Better for Your Users
What about optimization for mobile devices? Are you utilising responsive Custom Website Development to allow visitors to view your website on smaller screens? Visitors will most likely have difficulty reading your text and using your site if you are not.
Changes like mobile optimization benefit your website's users. People will stay on your website longer if they have a better user experience. Then they'll look around and possibly buy something.
A variety of factors influence user experience, including:
Page Navigation Speed
Optimization for mobile devices
Readability
People may leave your website if it is not optimised for user experience. The better the user experience, the more efficient your site.Your customers are as distinct as your company. Custom Website Development allows you to design your website with your specific customers in mind. It is thus tailored to their requirements.
4. Increase Security
Security is important both online and offline. More customers now recognise the "HTTPS" in front of a URL. Google even warns users when a site lacks SSL, which can indicate that the site is vulnerable.
When determining your SEO ranking, Google also looks at your SSL certificate and security. Websites that provide users with a secure online experience will be prioritised by the search engine.
You can ensure that your site prioritises your users and their safety by using Custom Web Design Services. You can also entrust another company to handle your security by outsourcing your web development. If a breach occurs, you can use their experience and expertise to find a solution.
5. Continue to Grow
Using a cookie-cutter website template can make it difficult to make necessary changes. You'll want the ability to change your website as needed, whether it's a text update or new photos. Otherwise, you risk providing your customers with outdated or incorrect information.
After all, you'll want your website to expand alongside you. Custom Web Design Services allow you to make changes whenever you want and scale with the growth of your business. This usability is critical, especially as more people begin to use your website. Otherwise, you risk falling behind in industry trends (and the competition).
Forget about cookie-cutter web design. Custom web development is required for a website that looks good and functions properly. You have complete control with Custom Web Design Services!
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