In today's mobile society, having an internet presence is not only advised but also necessary. New research from Pew Research indicates that eight out of ten Americans now shop online. That amounts to 79 percent of American consumers, up from just 22 percent in the year 2000, who shop online or on their phones. This only means one thing: you MUST have your company "listed" online, and the first step to doing this is to create a Custom Made Website Design.
Now, not all websites are created equally. You can choose to use a template for something quick and simple or develop a website that is specifically tailored to your brand.
Here are four arguments favoring a personalized Custom Made Website over a template:
1. Unique Style
Templates are exactly that—templates—there is no other way to phrase them. They are templates, and chances are that someone else is using the same one as you. This implies that everyone who uses the same template as you looks precisely the same in terms of the overall design, navigation, etc. The majority of templates allow for some degree of customization, but if you needed a significant modification, your developer would have to spend a lot of time building new code.
A custom web design, on the other hand, permits the use of a particular navigational strategy, a design process that takes into the account user interface (UI) and user experience (UX) that is unique to your business goals and audience, as well as code flexibility. As a result, the Custom Made Website Design is completely about your brand and you. It enables you to stand out, be distinctive, and demonstrate to your audience how much you value both your brand and their opinion.
2. Credibility
According to Kinesis Inc., 75% of consumers acknowledge that they evaluate a company's legitimacy based on the look and feel of its Custom Made Website. According to different research, 79 percent of customers said they would never make another purchase from a sluggish website, and 44 percent said they would tell their friends about the unpleasant experience. Not to mention the significance Google places on responsiveness for ranking.
By demonstrating quality and originality to your audience, you may increase your credibility by demonstrating to them that you are thinking not only about your brand but, more importantly, about them. This relates to navigation, user experience, loading times, and other factors in addition to design.
All of this means that choosing a unique website design over a generic, low-quality template is vital to establishing your online tone of voice. Just like first impressions in real life, keep in mind that everyone who views your website will judge it, and people will talk about it.
3. SEO
Your HTML code has a direct impact on your SEO, thus having a Custom Made Website gives you more flexibility to update or adjust your code.
4. Designed to Scale
It is no secret that every company is unique and develops at a different rate. This implies that your Custom Made Website Design must be distinctive in how it perceives and responds to such development. Contrary to website templates, a personalized website lets you change anything and everything as your company expands.
Now, let's not forget that a website's custom is between three and five years. If your current website is ten years old, you're probably overdue for a Custom Made Website Design redesign. This is true regardless of how customizable a website may be, due to how quickly things change with coding and your audience's behaviors.
Conclusion
The main benefit of a Custom Made Website is that it is made just for you and with your target audience in mind. Finding a team of specialists to help you is always preferable because getting to the end result takes a lot of time. This will give you more time to focus on expanding your business, which is what you really want to achieve.
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